The Client

Tyreland is a chain of tyre retailers in Ireland. They have multiple locations across the country, offering services such as tire fitting, wheel alignment, and tire repair.

The Brief

Create a viral & humorous video linking “Tyreland” to “Ireland” in the run up to the rugby world cup. Engaging content that would appeal to a broad audience and grow brand awareness for Tyreland.

What We Did:

We teamed up with Keith Duffy, Shane Byrne and other recognisable faces to produce a memorable video ad for Tyreland.

We conceptualised a campaign centred around ‘Tyrelands Call’ and booked the in-house team to execute.  We engaged with some familiar faces to work on the campaign; Shane Byrne, Peter McGann, George McMahon, Ross and Keith Duffy!

The result… a viral video that was viewed over 1 million times in 24 hours.

Take a look at the finished piece!