Our client, JYSK, the billion-euro Danish furniture retailer has quickly grown from 0 to 20 stores in Ireland with new stores opening regularly. They are one of the top 5 retailers in Europe based on
turnover and continue to grow their store network across Europe and beyond at incredibly fast speed with approx. 10 new stores expected to open in Ireland this year.

We’ve worked with JYSK since their market entry into Ireland in 2019 to implement their “campaign paper” strategy which they also utilise across other markets across Europe. This marketing activity involves designing and printing a brochure of products, pricing & special offers, which are then delivered into the letterboxes of homes within an agreed geographical radius from their store locations.

This approach is a cost-effective way for JYSK to reach a large audience of up to 1.6million homes per month. It helps them drive awareness of new store openings, and on an ongoing basis it
ensures customers close to their store locations receive regular communications from the brand.