Mailing at Azure Communications
The best way to get your message across to your customers is in printed form. Here at Azure, we are your one stop shop for all print and mail fulfilment needs. Azures’ state of the art machinery automatically folds, inserts, and seals letters or promotional materials, as well as printing addresses and other information directly onto the envelopes. This process is commonly used in direct mail campaigns, where large volumes of mail need to be sent out quickly and efficiently. We deliver over 12 million pieces into the postal system annually.
When sending out mailings at Azure, you can choose where to send your mail in terms of geographic and demographic profiling. For example, you can select location, income levels, age range, household type, and much more. After the mail is sent out, Azure can provide you with GPS tracking and reporting so you can further evaluate the outcome of the door drop service. Our door drop service is proven to be extremely successful among our current customers as it allows for specific targeting to take place.
We can help with everything from creating your materials to printing, folding and mailing them. We offer a variety of mailing options, including standard mailbox delivery, direct mail, and even door-to-door delivery. Whether you need 1,000 or 100,000 pieces of mail sent out per day, Azure can provide you with the perfect solution.
To create a successful direct mail campaign, it’s important to have an effective mailing list, well-designed marketing communication pieces, and a clear call-to-action that encourages the recipient to take action.
Here are some steps to follow when preparing a direct mail campaign:
- Define your target audience: Identify the characteristics of your ideal customer and create a mailing list based on those criteria. This can be done by collecting information from sources such as trade shows, events, current customer base, or website signups.
- Design your promotional materials: Create eye-catching marketing materials that showcase your products or services. Use clear language to convey your message and include a strong call-to-action that encourages the recipient to take action. Azures’ in house design team can produce artwork best suited to your company. Here we can advise on design and specs to save you money and time.
- Print and prepare your materials: Once your materials are designed, Azure can print and assemble them in a way that is easy to read and visually appealing. Azure will include your return address, postage, and any other necessary information on the envelope or mailing label. We can produce high-quality prints quickly and economically. Our high-resolution, full-colour prints are of excellent clarity and sharpness. We carry out large runs with mass customization as well as handling small print runs with variable data printing.
- Send your mailings: As mentioned previously, Azure can provide you with GPS tracking and reporting so you can further evaluate the outcome of the door drop service. Our door drop service is proven to be extremely successful among our current customers as it allows for specific targeting to take place. We use both our own transport, An Post and DPD. We have our own driver on the road daily, covering the length and breadth of the country regularly. Today, in our business delivery within 24 hours has become the norm. An post pick up from our premises twice daily.
By following these steps, you can create an effective direct mail campaign that generates leads, increases sales, and builds brand awareness.