Kilkenny Design, the iconic Irish retailer is celebrating 60 years in business this year. To mark the occasion, they launched an exclusive collaboration with Sonya Lennon & Brendan Courtney.
Lennon Courtney & Kilkenny Design launched October 2023 with the first collection featuring fashion, homeware & accessories.
What we did:
We teamed up with Kilkenny Design to create buzz and hype around the collection launch. We created a launch campaign that included social media, PR, customer events, and a cohesive in-store point of sale integration. We also worked with the team on brand assets including campaign photography, videography and eCommerce assets.
A 360 degree integrated launch campaign that resulted in huge brand awareness of the collection launch and a sellout success.