Objective: Coca-Cola aimed to increase sales during a critical summer promotion by enhancing in-store visibility and encouraging impulse purchases.
Strategy: Coca-Cola implemented a comprehensive in-store campaign across major retail chains, utilizing high-impact print and POS materials. The campaign included:
Vibrant Standalone Displays: Custom-designed floor displays featuring summer-themed graphics and strategically placed near high-traffic areas.
Shelf Talkers and Danglers: Eye-catching shelf signage to draw attention to promotions and offers.
End Cap Displays: Large, branded displays at the ends of aisles to capture customer attention and drive traffic towards the product.
Results:
Sales Boost: Coca-Cola saw a 10% increase in sales during the promotion period.
Brand Recall: Customer surveys indicated a significant improvement in brand recall, with 65% of shoppers remembering the in-store displays.
Retailer Feedback: Retailers reported higher customer engagement and appreciated the easy setup and strong visual appeal of the displays.
Conclusion: The campaign demonstrated the powerful impact that well-executed print and POS materials can have on driving sales and enhancing brand visibility in the retail environment.