Objective: Coca-Cola aimed to increase sales during a critical summer promotion by enhancing in-store visibility and encouraging impulse purchases.
Strategy: Coca-Cola implemented a comprehensive in-store campaign across major retail chains, utilizing high-impact print and POS materials. The campaign included:
Vibrant Standalone Displays: Custom-designed floor displays featuring summer-themed graphics and strategically placed near high-traffic areas.Shelf Talkers and Danglers: Eye-catching shelf signage to draw attention to promotions and offers.End Cap Displays: Large, branded displays at the ends of aisles to capture customer attention and drive traffic towards the product.
Results:
Sales Boost: Coca-Cola saw a 10% increase in sales during the promotion period.Brand Recall: Customer surveys indicated a significant improvement in brand recall, with 65% of shoppers remembering the in-store displays.Retailer Feedback: Retailers reported higher customer engagement and appreciated the easy setup and strong visual appeal of the displays.
Conclusion: The campaign demonstrated the powerful impact that well-executed print and POS materials can have on driving sales and enhancing brand visibility in the retail environment.
Our client, JYSK, the billion-euro Danish furniture retailer has quickly grown from 0 to 20 stores in Ireland with new stores opening regularly. They are one of the top 5 retailers in Europe based onturnover and continue to grow their store network across Europe and beyond at incredibly fast speed with approx. 10 new stores expected to open in Ireland this year.
We’ve worked with JYSK since their market entry into Ireland in 2019 to implement their “campaign paper” strategy which they also utilise across other markets across Europe. This marketing activity involves designing and printing a brochure of products, pricing & special offers, which are then delivered into the letterboxes of homes within an agreed geographical radius from their store locations.
This approach is a cost-effective way for JYSK to reach a large audience of up to 1.6million homes per month. It helps them drive awareness of new store openings, and on an ongoing basis itensures customers close to their store locations receive regular communications from the brand.
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