The Blog

Gen Z, Millennials and Direct Mail

Gen Z, Millennials and Direct Mail

Since these generations are bombarded with online advertisements and digital marketing communications on a daily basis, it is said that they find direct mail refreshing as a result.
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Is direct mail continuing to deliver in todays digital world?

Is direct mail continuing to deliver in todays digital world?

The answer is yes. Although we are living in a digital era, direct mail is still proven to be successful, even more successful than digital marketing!
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Omnichannel Marketing Vs Multichannel Marketing

Omnichannel Marketing Vs Multichannel Marketing

Omnichannel Marketing and Multichannel Marketing are two strategies that companies use to achieve goals and communicate their brand with customers. Although they both involve using multiple channels to reach customers, there are some key differences worth noting.
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Print and digital working together

Print and digital working together

The print world is constantly reinventing itself and looking for new, interactive ways of getting in front of customers.
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How to Use LinkedIn for Business: A Step-by-Step Guide on How to Get Started

How to Use LinkedIn for Business: A Step-by-Step Guide on How to Get Started

More than 30 million companies use LinkedIn for business. Not just because it’s the leading social network for recruiting and hiring top talent.
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How to Plan and Execute an Omnichannel Fundraising Campaign

How to Plan and Execute an Omnichannel Fundraising Campaign

So you’ve done the work of preparing for an integrated omnichannel campaign. What are the elements that go into executing a successful campaign?
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