The Blog

5 reasons why your company can benefit from print marketing

5 reasons why your company can benefit from print marketing

Businesses can create tangible connections with potential customers by using print marketing.
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Personalised Marketing Communications

Personalised Marketing Communications

Personalisation is no longer a nice-to-have feature, it is now vital for customer loyalty and profits.
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SMS Marketing

SMS Marketing

Many businesses focus on the use of email marketing, social media marketing and traditional marketing methods. But what about SMS? Is SMS effective?
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Gen Z, Millennials and Direct Mail

Gen Z, Millennials and Direct Mail

Since these generations are bombarded with online advertisements and digital marketing communications on a daily basis, it is said that they find direct mail refreshing as a result.
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Is direct mail continuing to deliver in todays digital world?

Is direct mail continuing to deliver in todays digital world?

The answer is yes. Although we are living in a digital era, direct mail is still proven to be successful, even more successful than digital marketing!
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Omnichannel Marketing Vs Multichannel Marketing

Omnichannel Marketing Vs Multichannel Marketing

Omnichannel Marketing and Multichannel Marketing are two strategies that companies use to achieve goals and communicate their brand with customers. Although they both involve using multiple channels to reach customers, there are some key differences worth noting.
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