Gen Z, Millennials and Direct Mail

Since these generations are bombarded with online advertisements and digital marketing communications on a daily basis, it is said that they find direct mail refreshing as a result.

Omnichannel Marketing Vs Multichannel Marketing

Omnichannel Marketing and Multichannel Marketing are two strategies that companies use to achieve goals and communicate their brand with customers. Although they both involve using multiple channels to reach customers, there are some key differences worth noting.