Gen Z, Millennials and Direct Mail
Since these generations are bombarded with online advertisements and digital marketing communications on a daily basis, it is said that they find direct mail refreshing as a result.
Is direct mail continuing to deliver in todays digital world?
The answer is yes.
Although we are living in a digital era, direct mail is still proven to be successful, even more successful than digital marketing!
Omnichannel Marketing Vs Multichannel Marketing
Omnichannel Marketing and Multichannel Marketing are two strategies that companies use to achieve goals and communicate their brand with customers. Although they both involve using multiple channels to reach customers, there are some key differences worth noting.
Print and digital working together
The print world is constantly reinventing itself and looking for new, interactive ways of getting in front of customers.