5 reasons why your company can benefit from print marketing.
Print marketing refers to the use of traditional print media such as brochures, leaflets, posters, and billboards to promote a product or service. While digital marketing has become increasingly popular in recent years, print marketing remains an important and effective way to reach customers and build brand awareness. Businesses can target specific audiences and create tangible connections with potential customers by using print marketing.
How can it benefit your company?
- Tangibility. Print material does not go away. It hangs around until deliberately disposed of which means it gets noticed more. Customers tend to pay more attention to physical print items in comparison to digital material. Printed marketing material also takes longer to read; therefore, a customer pays more attention to the item. Customers get to see, feel touch, and keep the material creating a deeper connection and making a more lasting impression.
- Versatility. Print material can be tailored to different audiences. Brochures/leaflets can be handed out at events, placed in reception areas, or can be included in direct mail campaigns. They can also be used for leave behinds after presentations or in press kits for media events. This versatility allows for a range of marketing opportunities.
- Longer shelf life. A brochure or poster can be seen for weeks or even months by customers, while an online ad only lasts a few days or hours. This longer shelf life makes print marketing a more cost-effective option for some businesses.
- Print marketing allows for more specific targeting. For example, a company can distribute flyers in specific neighbourhoods/buildings or inserted into certain magazines to reach their desired audience. This is difficult to achieve with digital marketing which often relies on broader networks and platforms.
- Print marketing allows for a variety of creative options. A company can use full colour printing, different paper stocks, and various sizes to create a unique and memorable marketing piece.
Designing print marketing material
A well-designed printed item can have a great impact with potential customers. The following points should be considered when designing your print marketing material.
- Keep the design simple, with a clear message and call to action.
- Use high-quality images and photos to make them visually appealing
- Make sure they are well written, with minimal errors and mistakes
- Ensure they are consistent with the company’s branding and messaging
- Ensure they are updated regularly with accurate information
Print material and uses
Each print marketing material comes with its own uses and benefits.
- Brochures: detailed information about a company’s products and services that are tailored to different audiences.
- Leaflets: similar to brochures but smaller and simpler. They are suitable for quick, high-volume distribution.
- Posters: used for advertising and branding. They can be displayed in a variety of locations.
Print marketing has the ability to benefit your company greatly, however, it is a good idea to incorporate print with digital for optimal results and so people can have the option to view the company’s online presence. This could be done by including QR codes or URLs on the printed piece. Print marketing is an effective way to supplement a company’s overall marketing strategy.